Because we are on a lifelong journey to learn about sensitive skin. We work hand in hand with skin health specialists – dermatologists, pediatricians, allergists, toxicologists and cosmetologists – to develop expert, targeted dermatological solutions.


Because safety is part of the DNA of our brand, which originated in a pharmaceutical laboratory. It is the foundation of any new development, as we do not gamble with health. This means that we develop our formulas with demands, sincerity and transparency.


Because the skin is a living organ directly linked to the brain and it plays an essential role in our individual well-being, we pay special attention to the sensoriality of our textures, and to the comfort and pleasure of application of our skin care, so that feeling good in your skin is not just an expression, it is a reality.